Cross-Sell Efforts in Insurance: Email
Drive cross-sell opportunity and increase average product per household for existing customers.
Deliver relevant and timely email content to your customers that Activate sees in-market, shopping for additional insurance products that you offer.
Trigger cross-sell email campaigns to your existing customers that Activate sees in-market shopping for other products that you offer.
|Group 1:||Consumers with Activity (‘Seen’)|
|Group 2:||Consumers with No Activity (‘Not Seen’)|
|Treatment:||Establish a benchmark by sending same cross-sell
emails to both Groups, using Group 2 as your
|Measurement:||Lift in open rate and click-through
rate between Groups 1 & 2