Retention Efforts in Insurance: Direct Mail
Increase retention rates for your customers that Activate has seen back in-market shopping for insurance – leveraging direct mail as a way to engage these customers with timely and relevant marketing outside of traditional digital channels.
Focus campaign performance on metrics directly associated with call-to-actions in your mail piece, such as inbound dials and site visits.
When emails and calls are unresponsive, deliver a well-timed physical piece of direct mail marketing collateral to customers as soon as Activate shows them back in-market. Focus your content on messaging around customer appreciation, as well as special offers based on their loyalty with your brand.
|Group 1:||Consumers with Activity (‘Seen’)|
|Group 2:||Consumers with No Activity (‘Not Seen’)|
|Treatment:||Send same direct mail pieces to both groups,
using the ‘Not Seen’ group as your control group
|Measurement:||Lift in inbound dials and/or
site visits between Groups 1 & 2