Retention Efforts in Insurance: Email
Increase retention/recapture rate, average products per household and ultimately policy lifetime for your current customers, by knowing when they are back in-market shopping for insurance products.
Utilize your email channel to target outreach to those customers with customized, retention-based messaging. Focus campaign measurement on metrics associated with the email, such as open and click-through rates.
Trigger an email to customers who are actively shopping for insurance you’re already providing them with cost and/or coverage based offers, value props, and loyalty messaging.
|Group 1:||Consumers with Activity (‘Seen’)|
|Group 2:||Consumers with No Activity (‘Not Seen’)|
|Treatment:||Run an initial campaign against a control group of ‘not seen’
consumers to establish your own benchmark and validate the
efficacy of the Activate signal
|Measurement:||Lift in open rate and click-through
rate between Groups 1 & 2