2016 Consumer Journey Analysis

This research explores the results of a March 2016 cross-industry analysis of over 40,000 consumers who did buy, and it goes back in time to understand their behaviors leading up to that conversion. With a deeper understanding of the consumer’s journey, you can now analyze the behavior of the consumer on your sites to more accurately determine if they are showing true buying signals at all, and if so, where they are in their journey.

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