The Time is Right: Why Data is Meaningless if it’s not Timely

When it comes to lead generation, timing is everything. If you don’t reach the right consumer at the right stage of their shopping journey with the most appropriate message, it’s a wasted opportunity. Accordingly, when your data is not timely, it can’t tell you when the time is right to reach out to your target consumers, which means you have only a shot in the dark at effective marketing. This report highlights using the  right data to nurture consumer relationships appropriately through all stages of the buying cycle.

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