A Midwest Bank Utilizes Jornaya Behavioral Data to Treat Customers Like Family

Utilizing Jornaya’s monitoring platform Activate, the bank is enhancing its first-party data to tell them if their customer is in market for a mortgage. The company will use targeted email messaging and the bank CRM to let the branch know their customers are shopping. The branch manager, who already has a relationship with the customer, will be able to initiate the right conversation when the customer walks into the bank.

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