When a consumer hits your lead funnel, do you have insight into such things as:
- When did he begin researching?
- How many times did he visit relevant websites?
- How many different sites?
- What did he do on those sites?
In order to predict buying behavior for a consumer that lands in your funnel, it’s critical to first develop a deep understanding of the behaviors exhibited by consumers who have bought before.
Download your copy of the Jornaya 2016 Consumer Journey Analysis: Dissecting the Path to Conversion now to see the full results of our cross-industry analysis of over 40,000 consumers who converted into paying customers, tracing their journeys back in time to understand their behaviors leading up to that conversion.