We’re product to announce Rich Smith has been named chief marketing officer (CMO). In this new role, Smith will leverage decades of experience as a CMO in banking, mortgage, and insurance to accelerate Jornaya’s growth. He will lead efforts to evolve the company’s brand as it continues to shape how marketers use data and insights to optimize timing and messaging for customer retention, acquisition, and cross-selling, while safeguarding consumer privacy.
“Jornaya is the only company who can tell CMOs and marketers when their customers and prospects start shopping for their products, without sharing any personally identifiable information,” said Smith. “Current Jornaya customers understand the power of these offerings to grow their business, and I’m excited to help more companies and their customers experience this value.”
A former Jornaya customer, Smith has a long track record of success as CMO role at Ditech, AIG Bank, and Recovery Centers of America.