COVID-19 Has Forever Changed How Consumers Shop for a Home, and the Value of Leads
The pandemic has changed everything. We no longer shop for groceries, clothes or TVs as we did in March. The same is true of home shopping. [...]
QuinStreet Powers Compliance in Performance Marketplaces With Jornaya
QuinStreet (Nasdaq: QNST) is a pioneer in performance marketing. The company matches “research and compare” consumers with brands, operating one of the country’s largest media [...]
Jornaya Activate: In-Market Monitoring and Behavioral Insights for Major-Life Purchases
Jornaya Activate provides the only in-market monitoring and behavioral insights platform for major-life purchase marketers in automotive, education, insurance, and mortgage. Read this article in Martech Zone [...]
COVID-19 Quarantine Boosts Online Car Insurance Shopping
Marketing and rebates helped drive more consumers to comparison shop for car insurance, said Kevin Leslie, Insurance Strategic Marketing Officer, Equifax, and Jaimie Pickles, GM [...]
Using Behavioral Data to Drive Better Customer Experiences
Growth and competition in the digital landscape has caused many marketers to bury their consumers in ill-timed messages, inundating them with potentially unwanted information and [...]
The Power of When: Reaching the Right Consumer at the Right Time
The key element in marketing is when, especially now. Send the wrong message at the wrong time and your marketing efforts are useless. Worse, an ill-timed [...]
Ways to Take Consumer Privacy Seriously in the Time of COVID
Consumer Privacy is more important than ever before. In fact, most consumers (87%) will take their business elsewhere if they feel a company isn’t handling their [...]
Journey Weekly, September 18-25
CX Customer-centric Growth Strategies Take Center Stage: Join us for our Virtual Journey Summit on November 18, 2020, as we address the changing landscape in [...]
