LeadsCon Wrap Up: The Future of Data is Bright
With all the recent attention on the misuse of data by behemoth Facebook, it’s easy to understand the concerns about data. In fact, almost three-quarters [...]
Moving Beyond Lead Generation to Customer Generation
For years, the lead generation industry has been attempting to improve transparency—but it has never truly been achieved. Lead buyers lose confidence, clarity, and trust [...]
Identifying With Major-Life Purchase Marketers
We are huge fans of Seth Godin here at Jornaya. If you’re a marketer and haven’t been following Seth, you’re missing out! (Digression and shameless [...]
The Art of MLO Happiness: Appreciation, Trust, Sincerity & Honesty
Ways to keep your loan officers happy: Jornaya Head of Consumer Finance Mike Eshelman shares tips in The Art of MLO Happiness: Appreciation, Trust, Sincerity & Honesty
Race to the Finish: Winning in Automotive With Behavioral Data
Newly available behavioral data is opening up an unprecedented world of possibilities for truly effective 1:1 marketing in automotive. For years, the industry has relied [...]
Start the New Year Right With an Improved Customer Engagement Strategy
2018 was a tumultuous year for mortgage lenders and 2019 planning meetings were filled with more questions than answers for many lenders. It’s simply a [...]
