What Data Science Can Do for Your Marketing
Data science is all the rage these days. It seems like it's hard to walk down the street without someone mentioning how important data science [...]
Gaining a Wider View of Your Customers: Reflections from our Journey Summit
I’d like to share my personal experiences with a recent major-life purchase (MLP) decision. In 2016, my husband and I bought our first home. Similar [...]
The Current State of TCPA Compliance
If you call on SMS consumers, you need to understand and operate within the regulations of the Telephone Consumer Protection Act (TCPA). The act, originally [...]
Reflections from our Journey Summit: Formulating a Marketing Execution Strategy that Delivers Value
The goal of marketing is pretty simple: communicate with the right person in the right place at the right time. But, to be fair, our [...]
Business Intelligence: Making Sense of Data & Trends
At Jornaya, we’re committed to helping our customers measure and increase business impact. Our business intelligence (BI) capabilities are crucial to this goal and it’s [...]
Journey Summit Reflections: Laying the Data Foundation to Understand Your Customer
At Journey Summit, Jornaya’s thought leadership event, we learned that marketing to a consumer for a major-life purchase (MLP) comes with a unique set of [...]
Work that Matters for Customers Who Care: Reflections from our Journey Summit
Being a part of the ecosystem that connects consumers with service providers in areas like higher education, lending, insurance, and auto comes with great responsibility. [...]
Create Customer Experiences that Count! Reflections from our Journey Summit
Sawubona. This greeting in the Zulu tribe literally means: “I see you, you are important to me, and I value you.” Consider that, suggested Seth [...]
