Research & Case Studies

We witness 400 million consumer shopping journeys each month, giving us a unique view into customer behavior. Our research uncovers trends and behavioral differences in the industries we cover. This helps marketers and publishers better understand how to deliver great consumer experiences. You’ll also see how our products are being used in our case studies.

Midwest Bank Utilizes Jornaya Behavioral Data to Treat Customers Like Family

Utilizing Jornaya’s monitoring platform Activate, the bank is enhancing its first-party data to tell them if their customer is in market for a mortgage. The company will use targeted email messaging and the bank CRM to let the branch know their customers are shopping. The branch manager, who already has a relationship with the customer, will be able to initiate the right conversation when the customer walks into the bank.

How to Hit a Lead Gen Home Run

Whether it’s the amount of time a consumer spent on the lead form or how many fields they  interacted with, lead-level attributes help to indicate various measures of intent.

TCPA: True Threat or Total Hype?

Ensure compliance with these ten items you and your vendors need. Make sure you’ve checked off every item on this list before contacting another consumer.

Telemarketing Rules and Lead Generation

When new TCPA regulations came into place October 16, 2013, Jornaya commissioned Venable LLC to write this report to help the industry sort through these regulations and identify the areas that are most likely to create risk for parties who call consumers.

2016 Consumer Journey Analysis

This research explores the results of a March 2016 cross-industry analysis of over 40,000 consumers who did buy, and it goes back in time to understand their behaviors leading up to that conversion.

How to Identify Upsell and Cross-Sell Opportunities

For as long as consumers have exercised their right to shop, upselling and cross-selling have been lynchpin strategies for sales organizations. After all, the objective is to provide maximum value to your customers.

The Marketers Decisive Guide to the TCPA

The Telephone Consumer Protection Act (TCPA), passed in 1991, requires prior express written consent for non-emergency autodialed, prerecorded, or artificial voice calls to wireless phone numbers, as well as for prerecorded telemarketing calls to residential wireline numbers.

Flipping the Customer Journey Map

Mapping a consumer’s journey beyond your brand’s interactions with them has traditionally been done through a combination of research and guesswork, or not tried at all.

Ready. AIM. Activate.

Work Smarter with Jornaya

Let’s Talk