A typical set of available lead data does not include transparency into how the lead was generated or what the consumer’s behavior was prior to completing the lead.
Jornaya Intelligence is an independent witness to over 200M consumer events per month across more than 30,000 web domains. The data which Jornaya Intelligence provides can help you understand the value of each lead, and get a fuller view of consumer behavior, and ultimately help improve lead performance.
You may use data to inform your lead buying decisions, but does that data help you understand what consumers are doing beyond your web properties?
Jornaya Intelligence is a first-hand witness to your consumers’ complete buying journey - not just on your website but everywhere your consumer has been. This data can help you make smarter business decisions in real-time.
Jornaya Intelligence provides access to consumer event attributes such as the amount of time a consumer spent on the web form, the number of fields she filled out, and much more.
The number of events associated with a particular IP address or device.
The amount of time that has elapsed between when the consumer provided his/her information and when your company actually received it.
How long the consumer spent filling out the web form.
The total number of related events associated with a particular consumer.
Jornaya issues a 36-character unique identifier, called the Universal LeadiD, each time a consumer interacts with a website. We’re with the consumer at every step of the funnel, witnessing every interaction in a privacy-friendly manner. If the consumer then visits and takes actions on other web properties, Jornaya connects all the dots.
Jornaya Intelligence plays well with others and integrates easily with any system in your consumer journey decisioning toolkit. Whether it’s your lead management, marketing automation, and CRM system, connecting Jornaya Intelligence provides a layer of intelligence not available anywhere else, and enables you to take action on the consumer event attributes that matter to you.
No two companies have the same level of interest in any one consumer. That’s why Jornaya Insights gives you the ability to set custom rules and buying criteria within your account or campaign. With Jornaya Intelligence, you’re able to optimize bids, define requirements, and even filter out clicks, calls, and leads that don’t match what your business really needs.
More than 400 leading brands trust Jornaya to help shorten the distance between data and decision making.