Automotive Archives

Behavioral Marketing for the Major-Life Purchase: Automotive

I was recently able to take a look at the data two of the largest marketing data providers in the [...]

We are huge fans of Seth Godin here at Jornaya. If you’re a marketer and haven’t been following Seth, you’re [...]

I know many people who dread making major-life purchases, like buying a house or a car. They tell me there [...]

Newly available behavioral data is opening up an unprecedented world of possibilities for truly effective 1:1 marketing in automotive. For [...]

Ross Shanken, CEO & Founder, writes about the “golden rule” for data: treat consumer data the way you would want [...]

For most marketing teams, the first milestone in converting consumers into customers is successfully contacting them. Yet most brands [...]

Compliance is sometimes viewed as one of those things that companies don’t worry about until the benefit of being [...]

Opinion: Until now, long lead forms and tiny screens haven’t mixed The number of mobile consumers connecting to brands [...]