Better Understand the Homebuyers Journey With New Enhancements to Our Activate Platform
Buying a house is one of—if not the—biggest major-life purchase (MLP) decision for consumers. There’s a flood of decisions to [...]
Create Customer Experiences that Count! Reflections from our Journey Summit
Sawubona. This greeting in the Zulu tribe literally means: “I see you, you are important to me, and I value [...]
Behavior Never Lies: Get to Know Your Customers Better
I was recently able to take a look at the data two of the largest marketing data providers in the [...]
Identifying With Major-Life Purchase Marketers
We are huge fans of Seth Godin here at Jornaya. If you’re a marketer and haven’t been following Seth, you’re [...]
Making Major-Life Purchase Decisions Easier
I know many people who dread making major-life purchases, like buying a house or a car. They tell me there [...]
Race to the Finish: Winning in Automotive With Behavioral Data
Newly available behavioral data is opening up an unprecedented world of possibilities for truly effective 1:1 marketing in automotive. For [...]
Why the Latest Facebook Alternative Won’t Bridge the Gap Between Personalization and Data Privacy
Ross Shanken, CEO & Founder, writes about the “golden rule” for data: treat consumer data the way you would want [...]
Optimizing to Connect vs. Optimizing to Convert
For most marketing teams, the first milestone in converting consumers into customers is successfully contacting them. Yet most brands have [...]