Be Original: Q&A With Summit Keynote Speaker Adam Grant
Adam Grant, Organizational Psychologist, The Wharton School of Business; Bestselling Author; Host: WorkLife, a TED Original Podcast, will present the [...]
Jornaya Activate Wins LIDMA Innovation Award!
We’re honored to win the Life Insurance Direct Marketing Association (LIDMA) Innovation Award for our Activate Platform. The award recognizes [...]
Better Understand the Homebuyers Journey With New Enhancements to Our Activate Platform
Buying a house is one of—if not the—biggest major-life purchase (MLP) decision for consumers. There’s a flood of decisions to [...]
Create Customer Experiences that Count! Reflections from our Journey Summit
Sawubona. This greeting in the Zulu tribe literally means: “I see you, you are important to me, and I value [...]
Identifying With Major-Life Purchase Marketers
We are huge fans of Seth Godin here at Jornaya. If you’re a marketer and haven’t been following Seth, you’re [...]
Making Major-Life Purchase Decisions Easier
I know many people who dread making major-life purchases, like buying a house or a car. They tell me there [...]
The Insurance Lead Ecosystem
Buyers and sellers all gain by being able to transact leads using a single, trusted currency; it creates valuable consumer [...]
Marketers Bringing Action to Big Data
Jaimie Pickles, GM of Insurance, writes about how marketers are able to see moments on a customer's digital buying journey, [...]