Insurance Archives

Marketers Bringing Action to Big Data

Jaimie Pickles, GM of Insurance, writes about how marketers are able to see moments on a customer's digital buying journey, [...]

Jaimie Pickles, GM of Insurance, is quoted in an Insurance News Net article about NY cybersecurity regulations.

Ross Shanken, CEO & Founder, writes about the “golden rule” for data: treat consumer data the way you would want [...]

LeadsCon Las Vegas 2018 is a wrap! It was packed couple of days at the Paris hotel that left [...]

We are all part of the digital marketing world, where customers expect brands to anticipate and exceed their needs [...]

Understanding the journey that customers take as they shop, research, and make purchases is essential for marketers to be [...]

For performance marketers, the devil is always in the details. It is not enough to know your ideal customer [...]

Creating a data model to identify your ideal customer is not easy, but it is critical to support successful [...]

Over the past couple of months, there has been a lot of discussion around the Telephone Consumer Protection Act [...]

Over the past year, Jornaya’s insurance team has participated in a number of insurance industry events and one topic [...]