Identifying With Major-Life Purchase Marketers
We are huge fans of Seth Godin here at Jornaya. If you’re a marketer and haven’t been following Seth, you’re [...]
Making Major-Life Purchase Decisions Easier
I know many people who dread making major-life purchases, like buying a house or a car. They tell me there [...]
The Insurance Lead Ecosystem
Buyers and sellers all gain by being able to transact leads using a single, trusted currency; it creates valuable consumer [...]
Marketers Bringing Action to Big Data
Jaimie Pickles, GM of Insurance, writes about how marketers are able to see moments on a customer's digital buying journey, [...]
Insurers Grappling With NY Cybersecurity Regs; More States To Follow
Jaimie Pickles, GM of Insurance, is quoted in an Insurance News Net article about NY cybersecurity regulations.
Why the Latest Facebook Alternative Won’t Bridge the Gap Between Personalization and Data Privacy
Ross Shanken, CEO & Founder, writes about the “golden rule” for data: treat consumer data the way you would want [...]
Our Four Key Takeaways from LeadsCon 2018
LeadsCon Las Vegas 2018 is a wrap! It was packed couple of days at the Paris hotel that left [...]
Building a Successful Customer Engagement Strategy
We are all part of the digital marketing world, where customers expect brands to anticipate and exceed their needs [...]
How Leading Organizations Identify Active Buyers … Before They Submit a Lead
Understanding the journey that customers take as they shop, research, and make purchases is essential for marketers to be [...]
How to Leverage Consumer Data to Improve the Customer Experience
For performance marketers, the devil is always in the details. It is not enough to know your ideal customer [...]