Better Understand the Homebuyers Journey With New Enhancements to Our Activate Platform
Buying a house is one of—if not the—biggest major-life purchase (MLP) decision for consumers. There’s a flood of decisions to [...]
Create Customer Experiences that Count! Reflections from our Journey Summit
Sawubona. This greeting in the Zulu tribe literally means: “I see you, you are important to me, and I value [...]
Identifying With Major-Life Purchase Marketers
We are huge fans of Seth Godin here at Jornaya. If you’re a marketer and haven’t been following Seth, you’re [...]
Making Major-Life Purchase Decisions Easier
I know many people who dread making major-life purchases, like buying a house or a car. They tell me there [...]
The Insurance Lead Ecosystem
Buyers and sellers all gain by being able to transact leads using a single, trusted currency; it creates valuable consumer [...]
Marketers Bringing Action to Big Data
Jaimie Pickles, GM of Insurance, writes about how marketers are able to see moments on a customer's digital buying journey, [...]
Insurers Grappling With NY Cybersecurity Regs; More States To Follow
Jaimie Pickles, GM of Insurance, is quoted in an Insurance News Net article about NY cybersecurity regulations.
Why the Latest Facebook Alternative Won’t Bridge the Gap Between Personalization and Data Privacy
Ross Shanken, CEO & Founder, writes about the “golden rule” for data: treat consumer data the way you would want [...]
Our Four Key Takeaways from LeadsCon 2018
LeadsCon Las Vegas 2018 is a wrap! It was packed couple of days at the Paris hotel that left team [...]