Purchase Decisions Easier
Shopping for a car, loan, insurance, or degree is challenging. These major-life purchase decisions involve a lot of research, investigation, and comparison. Ample choices, competing offers, and a barrage of well-intended but ill-timed marketing leave customers confused and frustrated.
We believe these experiences should be better.
Today’s customers demand superior shopping experiences. The only way to make those experiences exceptional is through data-driven decisions. With the right data, you know when and how to most effectively engage with your customer, which means you and your customer both win.
All Jornaya Data is Partner-Contributed
All of the data we work with is provided by partners who contribute their data to help brands and their customers with the best experiences. In short, we only use data from partners that choose to contribute their data to us. Examples of data contributors include:
- Lead Generation Websites
- Comparison Shopping Sources
- Identity Resolution
- Shopping Outcomes
- Customer Interests
Golden Rule of Data
We treat any handling of data as we would want our own personal data handled. It’s the Golden Rule and we take it seriously. One example of the Golden Rule of Data in practice is that we don’t capture or store any personally identifiable information (PII) provided by the customer. The customer is always protected, which means you are too.
Our partners promise to keep their customer data protected, and we think of ourselves as an extension of their promise. We treat data from all of our partner-generated sources — listed above — with great care and respect.
Responsible companies view safety from both sides of the equation — as a business and a customer. If the customer wins, the company wins and stays out ahead of regulations. All data we deal with is handled using the same advanced hashing algorithms as large financial institutions. This allows us to safely derive data insights based on aggregate counts, calculations, and scores while ensuring we all reach our ultimate goal: bringing more value to the customer.
It’s about activating the right data to provide timely and relevant outreach that best engages the customer, throughout their shopping journey. It’s also about creating a better experience in a secure environment. We take anonymous behaviors and turn them into derived data packages. We don’t capture, store, or share personally identifiable information (PII). The data we deal with is only connected to non-identifiable records.
How We Deliver
You apply our behavioral data set to your workflows to reach customers who are actively shopping, based on what they’re truly interested in, and where they are in their shopping journey. The ultimate goal is to connect this data to acquire, grow, and retain your customer base while providing a better experience.
Our process may seem complex behind the scenes, but very simple for you to leverage, all while knowing your company is safe and secure in its use of data. To learn more about how we work, go to our Solutions.