The key element in marketing is when, especially now. Send the wrong message at the wrong time and your marketing efforts are useless. Worse, an ill-timed offer could mean losing that consumer.

Read this article in Digital Dealer Magazine to see how:

Timing Matters: Understanding the consumers’ level of intent at a given moment, and engaging with them accordingly will greatly impact your success.

Using Behavioral Data: Knowing when someone is taking steps on their customer journey should be your priority for your marketing data—who and what comes after.