The Total Economic Impact™ of Jornaya Activate

Jornaya commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study to examine the ROI of Jornaya’s Activate solution. Jornaya’s Activate solution helps marketers achieve growth objectives by telling them who among their customers and prospects are actively shopping, as well as the frequency and the typical time of day they’re shopping.

Creating Exceptional Experiences

With more than 8,000 marketing technology solutions to choose from, deciding on the right ones to invest in can be tricky. The benefits have to justify the investment. Data and insights from Jornaya’s Activate solution can significantly increase acquisition, retention, and cross-sell efforts. Companies are seeing benefits of $2.7M and a 191% ROI over 3 years.


Overall ROI*


Quantified Benefits*

Drive ROI With In-Market Consumer Data

Forrester interviewed Jornaya Activate customers across finance, lending, and banking to uncover the solution’s benefits, costs, risks, and flexibility.

  • Jornaya customers have a more productive marketing function and experience higher customer engagement
  • Forrester’s methodology for determining the benefits and savings can mean a higher ROI for your organization
  • Your organization can have smarter, safer interactions with your customers
Forrester Study

Access The Study

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