With more than 8,000 marketing technology solutions to choose from, deciding on the right ones to invest in can be tricky. The benefits have to justify the investment. Data and insights from Jornaya’s Activate solution can significantly increase acquisition, retention, and cross-sell efforts. Companies are seeing benefits of $2.7M and a 191% ROI over 3 years.
Jornaya commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study to examine the ROI of Jornaya’s Activate solution. To calculate the total economic impact and ROI, Forrester interviewed Jornaya Activate customers across finance, lending, and banking to uncover the solution’s benefits, costs, risks, and flexibility realized over a 3-year period.
Download the TEI study to learn more about Forrester’s findings, including how:
- Jornaya customers have a more productive marketing function and experience higher customer engagement
- Forrester’s methodology for determining the benefits and savings can mean a higher ROI for your organization
- Your organization can have smarter, safer interactions with your customers