Stop Using the Wrong Data!

Our free webinar will help you get closer to your auto consumers

 Adding behavioral data on top of identity and demographic data provides a three-dimensional view of your prospects

Register for our free recorded webinar to learn more about behavioral data

An automotive marketing strategy should encompass a wider view of the customer—including who is disengaged, interested, serious or has already purchased.To do this, they have to understand who their customers are, what motivates them, and, most importantly, reach them at the right time with the right message. And the key to getting this right is behavioral data. 

Understanding behavior allows marketers to respond to actual intent, rather than rely solely on educated guesses based on demographic or psychographic segmentation. Join Jornaya’s VP of Automotive Brian Epro Vice President as he discusses the power of understanding the behavior of a prospect in real time to create relevant engagements and experiences. 

Register to access the free webinar on demand! 

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