Mortgage Webinar Now On Demand
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Understand the Mortgage Consumer Journey

Webinar Date: August 21, 2019 | 1:00-2:00 ET

Now Avaiable On Demand!

The Mortgage Consumer Journey

With 92% of consumers going online first to research mortgage options for their next home purchase, the rate at which lenders recapture customers for their next transaction have hit a 15-year low. Lenders can no longer rely on the same old “late-stage” strategies to identify customers at-risk of leaving to use another lender and expect to recapture them successfully. Join Jornaya’s Head of Consumer Finance Mike Eshelman as he discusses the consumer shopping journey and how marketers are responding with more strategic approaches. 

Objectives:

  • Discuss the steps of a typical  journey, which we see as a 171-day experience 
  • Gain an understanding of how to acquire and leverage that knowledge to dramatically increase your recapture rates.
  • Discuss how data-driven marketers are deploying dynamic people-based marketing strategies by leveraging alternative data sets

Register Today to Watch on Demand>>>

(Source: Ellie Mae. Connecting with Borrowers Online. 2018.)

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