The Buyer Journey:
How an Outside-In View Drives Acquisition and Conversion

Driven by “digital-first but not digital-only” consumers and continued uncertainty, buyers’ behaviors and expectations have dramatically changed. 

Combined with fast-moving competitors and markets, this means that today’s marketers and sellers need new and improved tools and insights to drive results. 

Which is where buyer journeys (and the data that surrounds it) come into play. Using an outside-in, customer-centric view helps create the optimal path with the right experiences at the right times, leading to increased acquisition and conversion.  

We’ll share what we’ve learned in over 15 years of helping organizations leverage the buyer journey to accelerate their acquisition and conversion efforts. 

Some of the things you’ll learn include:

  • Why consumer buying is entering a new era, and how to prepare for it
  • Why experience (vs marketing) is driving buyer demand
  • How data can help you accelerate from acquisition through conversion
  • How to build a “buyer journey map” and use it to drive results
  • Proven and evolving techniques for improving the buyer journey

The bottom line is this: Attend this webinar if you’re interested in accelerating movement through your customer lifecycle.

Watch on Demand


Michael Hinshaw, Founder and President, McorpCX

Rich Smith, Chief Marketing Officer, Jornaya

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