What Is CCPA Compliance?
The California Consumer Privacy Act (CCPA), effective January 1, 2020, is the first privacy law in the United States to follow in the footsteps of the 2018 European Union’s General Data Protection Regulation (GDPR). The CCPA expands the rights of consumers by making it mandatory for companies to be more transparent about how they collect, use, and disclose personal information.
The CCPA provides some key rights to California residents, requiring companies to:
- Disclose the ways they use and sell personal data
- Enable California residents to opt-out of their personal data being sold
- Disclose data collected from the consumer
- Delete data associated with an individual when asked to do so
As for fines and enforcement, penalties resulting from violations of the CCPA can be up to $7,500 for each infraction. For companies interacting with thousands of consumers across their business, these fines could add up quickly. And, more costly than fines, the damage to a company’s reputation, if such violations were to occur, would be hard to overcome. As more information is released about CCPA compliance, check out our Privacy & Complance Resource Center.